Launching: audience figures from the first full month after launch.
We are a new site. We will publish these figures each month, each from the source named here, and we never estimate them:
- Monthly visits: Google Analytics, consented visits only
- Free members: Member accounts with a verified email
- Email update subscribers: Members who chose to receive email updates
- Tool results per month: Google Analytics tool result events, consented visits only
- Downloads per month: Printable downloads counted on our own server
Who you will reach
Expecting couples and new parents
Planning leave, baby costs, the Baby Bonus and CDA, and the first months at home.
Parents choosing infant care and preschool
Comparing centres, fees after subsidy and waitlists, often months before a place starts.
P1 and primary-school families
Working through P1 registration, school routines, books, uniforms and after-school care.
Working parents arranging care and leave
Fitting childcare leave, school holidays and backup care around two jobs.
Families planning weekends and holidays
Looking for rainy-day ideas, attraction passes, birthday parties and holiday camps.
Independence rules
- Sponsors and partners never change a calculation, an assumption, a ranking or a result. The numbers come from official sources and the assumptions we show.
- Sponsor blocks and email slots are labelled “Sponsored”.
- Free deal listings are never pushed down for a paying one. Every deal, paid or free, is checked on the provider’s own page first.
- We do not sell or share visitor, member or child data. Sponsors receive aggregate figures only.
- Health, supplement and insurance promotions get an extra review, and infant formula promotions are not accepted. We can decline any sponsor whose product does not suit Singapore families.
Not an offer or a contract. Every booking is agreed in writing first.