Media kit

Who RaisingAngels.sg reaches, the ways to work with us and the rules every sponsor agrees to. We are a new site, so audience figures appear here only once we have measured them.

Audience figures

Launching: audience figures from the first full month after launch.

We are a new site. We will publish these figures each month, each from the source named here, and we never estimate them:

  • Monthly visits: Google Analytics, consented visits only
  • Free members: Member accounts with a verified email
  • Email update subscribers: Members who chose to receive email updates
  • Tool results per month: Google Analytics tool result events, consented visits only
  • Downloads per month: Printable downloads counted on our own server

Who you will reach

  • Expecting couples and new parents

    Planning leave, baby costs, the Baby Bonus and CDA, and the first months at home.

  • Parents choosing infant care and preschool

    Comparing centres, fees after subsidy and waitlists, often months before a place starts.

  • P1 and primary-school families

    Working through P1 registration, school routines, books, uniforms and after-school care.

  • Working parents arranging care and leave

    Fitting childcare leave, school holidays and backup care around two jobs.

  • Families planning weekends and holidays

    Looking for rainy-day ideas, attraction passes, birthday parties and holiday camps.

Formats

Feature your deal

A labelled “Sponsored” slot on our Deals page for an offer we have checked on your own site. Free listings keep their place; featuring adds a slot, it never reorders the list.

Includes: One labelled Sponsored deal card on /deals/ for your dated offer, checked on your own page and shown until it ends or goes stale.

Best for: Baby and kids’ retailers, attractions, family dining and services with a dated promotion.

Price: Rates on request

Request rates

Tool sponsor

One labelled block below a relevant tool’s result, never above it, seen by parents who have just worked out a real number for their family.

Includes: One labelled block below the result of one relevant tool, never above it, for the period we agree in writing.

Best for: Brands that solve the problem the tool answers, such as care, learning or family services.

Price: Rates on request

Request rates

Guide sponsor

A labelled slot inside one of our plain-English guides. The guide’s facts, sources and checked dates stay exactly as our editors wrote them.

Includes: One labelled slot inside one relevant guide, with the guide’s facts, sources and checked dates unchanged.

Best for: Brands that want to sit beside trusted, practical reading at the moment of a decision.

Price: Rates on request

Request rates

Weekly printable email slot

A labelled “Sponsored” slot in the weekly email members choose to receive with each week’s free printable. The email starts after public launch.

Includes: One labelled Sponsored slot in a weekly printable email to members who chose to receive it, once the email starts after launch.

Best for: Offers that suit a family’s week ahead: meals, activities, learning and household.

Price: Rates on request

Request rates

Founding sponsor

A named, labelled thank-you across the site in our launch month, for one brand that shares our view that parents deserve straight answers.

Includes: A named, labelled thank-you across the site in our launch month, for one brand only.

Best for: A family brand that wants to be first, with the same independence rules as everyone else.

Price: Rates on request

Request rates

Independence rules

  • Sponsors and partners never change a calculation, an assumption, a ranking or a result. The numbers come from official sources and the assumptions we show.
  • Sponsor blocks and email slots are labelled “Sponsored”.
  • Free deal listings are never pushed down for a paying one. Every deal, paid or free, is checked on the provider’s own page first.
  • We do not sell or share visitor, member or child data. Sponsors receive aggregate figures only.
  • Health, supplement and insurance promotions get an extra review, and infant formula promotions are not accepted. We can decline any sponsor whose product does not suit Singapore families.

Talk to us

Send a partner enquiry and we will reply by email with current availability.

Send a partner enquiry

Not an offer or a contract. Every booking is agreed in writing first.